Our Team
Sterling Business Research and consulting Limited is run under the leadership of Mr. SEUN AJAYI who has a wide, varied and rich background in Marketing and opinion research, Media Advertising and Marketing Management. He holds a BSC. Degree in Statistics, Msc (Operations Research) and MBA in Marketing Management.
His working experience with Research agencies spans MARP Research and Management Limited as Senior Research Executive, Research and Marketing Services (RMS) as a Research Group Head. He moved to mediareach OMD, a leading media independent where he was the head of Research and Strategy. He pioneered the first ever GRP based media planning in Nigeria and he also doubled as a core facilitator to Media Planning Services MPS responsible for training Nigerian media planners on scientific media planning .He joined PZ Industries PLC as a Marketing Manager, Research and Personal Care and later Marketing Manager- Research and Media Buying, a position he held till he resigned to start an independent practice of Marketing Research and Media services consulting.
Mr. SEUN AJAYI is a full member of the world professional body of researchers, European Society for Opinion and Marketing Research (ESOMAR), Nigerian Institute of Management Consultants (MIMC), an associate of the Nigeria Institute of Management (ANIM) and Advertising Practitioners Council of Nigeria (ARPA).
Mr. AJAYI is also the Chairman Membership Committee of Nigeria Market Research Association (NIMRA).He is widely travelled and has attended many courses both locally and internationally. In the last decade Mr. SEUN AJAYI has functioned as a facilitator in many professional workshops, seminars and courses in Nigeria.
- She graduated from the University of Jos where she obtained a degree in Humanities, specializing in English Drama and Cultural History.
- She also holds a post Graduate Diploma in Advertising from the Nigerian Institute of Journalism, Ogba, Lagos.
- She worked for Rakems Publishers Ltd as an Advert Executive and Havilah Air Travels as a Public Affairs Officer.
- Her last four years prior to joining SBRC as Director, was spent in Child education, and as a training and development resource person.
- She is a member of NIMRA (Nigeria) AMRO (South Africa) and ESOMAR (World Research body).
- She has attended many research conferences within and outside the country
- Her flair for writing and engaging oral presentation is no doubt an invaluable asset to the agency especially in the areas of Media Advertising Management and Qualitative Research Projects
- He holds a B.Sc. (Economics) and a National Diploma (Mechanical Engineering).
- He has a knack for data synthesis and interrogation of Mass Data to reveal salient facts.
- He has about 8 years experience in Research analytics, data mining and technographics.
- He has strong quantitative research and analysis skills and knowledge, coupled with creative ideas for insightful action plan and recommendations.
- Seun is a very proactive and enthusiastic person, with enviable Planning and Execution skills.
- He holds an MSc. (Marketing) and B.Sc. (Business Administration) from the University of Lagos, Nigeria.
- He has about 5 years research experience and has worked on and handled quantitative and qualitative projects for both local and international clients.
- He has a propensity discovering new ways of report writing and field management
- He currently works with Sterling Business Research & Consulting
- He studied Mathematics & Statistics from the Federal Polytechnic, Offa, Kwara State.
- He previously worked with Market Research Consultancy (MRC) as Data Processing Supervisor until 2007 when he joined our agency.
- He currently works with Sterling Business Research & Consulting.